Something weighing on my mind recently is how much of recent presidential campaign advertising focuses on the opponent's perceived flaws rather than the candidate's strengths. If our biggest strength in a healthy democracy is an informed citezenship, isn't this tactic undermining us well-intentioned voters?
Fortunately, brighter minds than my own are tackling this subject. Take a look at the this brief video in which marketing professor Joel Urbany takes a quick look at the rationale for and effectiveness of this particular flavor of political advertising. Timely and interesting!
The video is currently off the ND homepage: http://www.nd.edu/
Scroll to the panel titled ND Expert: Joe Urbany. Or you can find it on YouTube.
Fortunately, brighter minds than my own are tackling this subject. Take a look at the this brief video in which marketing professor Joel Urbany takes a quick look at the rationale for and effectiveness of this particular flavor of political advertising. Timely and interesting!
The video is currently off the ND homepage: http://www.nd.edu/
Scroll to the panel titled ND Expert: Joe Urbany. Or you can find it on YouTube.
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