Saturday, October 25, 2008

A Quick Look at Negative Campaign Ads


Something weighing on my mind recently is how much of recent presidential campaign advertising focuses on the opponent's perceived flaws rather than the candidate's strengths. If our biggest strength in a healthy democracy is an informed citezenship, isn't this tactic undermining us well-intentioned voters?

Fortunately, brighter minds than my own are tackling this subject. Take a look at the this brief video in which marketing professor Joel Urbany takes a quick look at the rationale for and effectiveness of this particular flavor of political advertising. Timely and interesting!

The video is currently off the ND homepage: http://www.nd.edu/
Scroll to the panel titled ND Expert: Joe Urbany. Or you can find it on YouTube.

No comments: